Father’s Day falls on June 17th this year, and it looks like dads—and retailers—across the U.S. will be pretty happy with their kids. According to a study by the National Retail Federation, the expected spend…

What is SWOT Analysis? SWOT analysis is an acronym for Strengths, Weakness, Opportunities, and Threats which is an effective market research analysis technique. Usually, SWOT analysis is used to evaluate an organization’s performance in the…

What are SMART Objectives? SMART Objectives is defined as a set of objectives and goals that are put in place by parameters, that bring structure and tractability together. SMART goal setting creates a verifiable trajectory…